Census 2000 showed that the Chinese-American population has grown exponentially during the last decade, with a total estimated population of 3 million representing 25% of the total Asian population in the United States. In addition to the growing numbers, this segment of the population is one of the most affluent groups as a national annual purchasing power, making it an especially important consumer segment for retailers and marketers nationwide. Demographic data also showed that among the Chinese-American population, well over 80% of this unique group still prefer to speak their native language and rely on in-language media; television remains to be the first medium that influences them in making purchasing decisions.

ETTV America recognizes this population accounts for the attention of marketers and business institutions, focusing on the fastest growing ethnic group in the country. We have incorporated five diverse ETTV channels and two affiliated channels from Taiwan, fulfilling the Chinese-American community in-language informational and entertainment needs and serving as a portal for marketers to begin communicating with this important audience. As a Chinese-speaking media outlet, ETTV America is the bridge that connects marketers to this critical consumer group and delivering dynamic information to the Chinese-American community.